Digital billboards.
The campaign reveals a new icon, the Oliver, the first name sake frame of the brand. “Who is Oliver?” takes a simple yet impactful approach to the question we’ve all wondered, Who is Oliver? Through a series of black and white portraits captured by photographer Brian Ingram, the campaign leaves us with the profound answer that Oliver is all of us.
Out of home campaign expressed with print and digital; wild-postings, LED billboards, and bus shelters.
Creative Direction: Giampiero Tagliaferri
Photography: Brian Ingram
